Our Method
Building a consistent, mission-driven Cultural DNA together.
Your company mission is the goal. Consistently steering towards the right cultural DNA is what will get you there. Our approach is fully tailored to your specific context and business strategy. It always bridges the gap to daily practice by making your desired cultural DNA a consistent guiding force in how your team continuously evolves.
Innovative
We break new grounds
Every winning team
has a unique cultural DNA.
The question is: Is your cultural DNA clear to everyone, embedded in daily decisions, and serving as a driver of your distinctive strength?
WE BELIEVE
Culture follows strategy
Your cultural DNA serves your company’s distinctive positioning and competitive edge. There is much to learn from companies with a similar strategy. That’s why our methodology incorporates Cultural Archetypes, helping our clients make clear choices and apply the most relevant best practices.
The path to a mission-led
and consistently embedded cultural DNA.
Culture is the sum of all behavior. Together with your team, we define, implement, and develop the DNA that enables your success.
Clear strategic choices define the cultural direction.
Without a clear objective, there can not be a clear & consistent culture. Regardless of the chosen strategy to get there, every effective culture revolves around one shared goal. That’s why a clear strategic direction is always the guiding principle in defining, embedding, and growing a cohesive cultural DNA.
Company-wide values and behaviors.
In service of the chosen mission, we define your winning Cultural DNA—captured in a clear set of explicitly formulated company-wide cultural values and behaviors. Distinctive and clear, designed for concrete application by all team members in their daily collaboration.
"Lead by example" through culture-driven leadership.
Whether you foster a culture of individual responsibility or focus on collective drive and collaboration, consistent and credible leadership based on clear expectations is always a prerequisite for an effective and widely embraced culture.
Consistently develop your team in line with your winning Cultural DNA.
The goal: attracting, welcoming, and developing the right people in alignment with your intended Cultural DNA. From hiring to onboarding and talent development, embedding your Cultural DNA as the common thread throughout the entire employee journey creates a culture where your team truly lives your values—ensuring consistency, clarity, and cohesion.
A reward strategy that strenghtens your intended culture.
The right incentives drive the desired behavior. Align your reward strategy with your intended culture, making your overall employer value proposition not only competitive but also culture-strengthening.