DEFINE
Mission Statement
Formulate the why, how, and what of your mission.
We help your leadership team articulate your company’s goals and ambitions clearly and precisely, so they can serve as a guiding star in formulating your winning culture.
In short
Formulate a sharp, concise statement together with your leadership team that encapsulates the motivation, ambition, and methods of your company.
How
In a series of guided sessions with your leadership team, we provide inspiring examples, challenge ideas, and support through copywriting.
Participants
We involve your entire leadership team in an iterative process where we collaboratively formulate, test, and refine the statement.
A Clear Mission Statement that Guides Your Cultural Development
Culture is the means; your company mission is the goal.
A strong culture is always 'Mission-led': serving the purpose that drives your team. Therefore, a clearly articulated company mission is the essential starting point for any cultural enhancement. By formulating your mission statement concisely and in clear language, your leadership team creates the clarity necessary to engage a broader representation of your team in the formulation and embedding of your desired culture, while maintaining focus on the overarching goal that leadership envisions.
"Culture is the means, your mission is the goal"
Why?
A sharp Mission Statement gives every culture its purpose and legitimacy.
How?
We work in an iterative process in which we guide your leadership team through a series of workshops towards the most precise formulation possible.
What?
A concise statement that describes the Why, How, and What of your company mission in clear language.
